In the media

Sigmund in the Volkskrant (October 2008):


Some links:

Huffington Post: science of savouring

Mare: just keep dishing up 

American scholar: zombie eating

Psychology Today: disgust, morality and attention

Boston Globe: too busy to drool

Telegraaf: puzzelen tegen slecht humeur

NRC: hoe minder aandacht, hoe zouter je eet

800 mensen kijken in de wereld van het sociale brein

LIBC publiekssymposium eet je slim

Verbeelding in de verhoorkamer

A short TV report by Omroep West:


on June 28th 2013 the Harvard Business Review shared this daily stat information:

People who were making and tasting lemonade while memorizing a seven-digit number ended up with a 50% higher sugar concentration in the drink than people who were memorizing just one number, say Reine C. van der Wal of Radboud University Nijmegen and Lotte F. van Dillen of Leiden University, both in the Netherlands. This and other experiments suggest that dealing with a cognitive load dulls the experience of taste (not just sweet but also salty and sour), leading people to drink or eat more in order to obtain a pleasurable experience. Abstaining from cognitive activities during meals may enhance taste perception and limit overconsumption, the researchers say.